Woodall Nicholson Group Signals Bold New Chapter for Luxury Transport

With a heritage spanning more than two centuries, the Woodall Nicholson Group is setting the stage for a transformative move into the luxury transport sector.

From the manufacture of horse-drawn cabs and carriages in 1820 to today’s production of specialist vehicles, Woodall Nicholson Ltd has continually evolved – blending craftsmanship, engineering precision and customer-focused innovation.

Now, drawing on the vast engineering expertise and collaborative strength across its group businesses, the company will soon announce a series of new additions to its portfolio that will redefine expectations in premium passenger experience, under the brand name of Nicholson.

Engineering Excellence Meets Elevated Experience

Thanks to its deep technical capability and long-established relationships with leading OEMs and supply chain partners, Nicholson is uniquely positioned to bring fresh thinking to every aspect of luxury transport.

Nicholson brings together in-house engineering expertise and decades of artisan vehicle manufacturing experience across vehicle design and innovation, blended with advanced materials and specialist vehicle integration, enabling the development of vehicles that combine traditional craftsmanship with modern structural and manufacturing techniques.

Nicholson will introduce an exceptional range of products serving the luxury and bespoke transport market. Its first programmes will include:

• A new generation of British coach-built limousines and luxury vehicles, re-imagined and tailored to some of the world’s most prestigious automotive platforms, such as Bentley and Mercedes-Benz
• A re-imagined long-wheelbase luxury 4×4 programme based on the iconic Mercedes-Benz G-Wagon platform
• A new line of luxury coach-style products spanning tourist through to VVIP specification.

Vehicles offered by Nicholson combine next-level interior detailing with unrivalled optionality and bespoke configuration. Backed by decades of specialist vehicle engineering and artisan expertise, each vehicle delivers the quality and luxury synonymous with British craftsmanship.

Legacy Drives the Future
Few manufacturers can claim a lineage dating back to 1820. That enduring legacy, combined with modern engineering capability and a culture of innovation, ensures Woodall Nicholson is best placed to elevate standards in the luxury sector.

Q3 2026 will mark the official launch of these new products.

In the lead-up, the Group welcomes conversations with customers who value luxury and exclusivity in every detail, and who are keen to combine the technical expertise of an established vehicle manufacturer with artisan craftsmanship to create a truly unique and desirable vehicle

CEO John Randerson said;

“Under the stewardship of Guido Dumarey, and the direction of the Woodall Nicholson leadership team, Nicholson represents a return to the tradition of true British artisan vehicle building – where exceptional vehicles are created in small numbers for clients who value craftsmanship, heritage, and individuality.”